Chicago Tribune Reader Panel

Chicago Tribune reader panel recruitment campaign

This campaign was created to entice Chicago Tribune readers to sign up to participate in a reader panel. The panel provides a unique opportunity for readers to participate in research and provide feedback that guides decision-making and helps shape the Chicago Tribune in the areas of marketing, new product development, content, and user experience. The campaign design utilized three different sets of imagery and copy, each targeted to a different audience profile, and engaged these readers through print and digital advertising.

  • ClientChicago Tribune
  • IndustryNewspaper, Publishing
  • ServicesDesign, Copywriting
  • MediaPrint and Digital Ads