The Chicago Cubs’ first World Series in 108 years was a historic moment for the city of the Chicago and the Chicago Tribune. Through the Tribune’s status as an official Cubs partner, the rights to Cubs logos and marks were leveraged to develop unique marketing opportunities. These initiatives were created in support of the Cubs historic post season as well as to promote the Tribune's excellent coverage of the Cubs news. I designed and wrote copy for many of the marketing pieces including a Tribune Tower window display, a two-sided cheer card that was inserted in a Tribune edition, and an honor box ad for a series of commemorative player posters that were printed in the Tribune. These marketing initiatives helped contribute to a portion of over $4 million in incremental revenue.