This campaign design was created for a two-part fitness event series hosted by Redeye (a Chicago Tribune publication) in partnership with Michelob Ultra. Attendees had the opportunity to take part in an hour-long rooftop workout class, followed by an hour-long reception with complimentary Michelob Ultra and light appetizers to promote Michelob's fitness-focused lifestyle initiative. The design reflects the Michelob Go the Extra Mile branding and utilizes striking, motivating fitness imagery. The campaign included print and digital advertising, promotional flyers and on-site promotional and event signage.