A FOOD BOWL kickoff party was held to formally introduce notable personalities in the food industry to the new event concept and gain their interest in participating. A take-away brochure was created for the launch party. To catch people's attention and have it stand out as a memorable piece, a unique custom fold and square format were utilized. When fully unfolded, one side features a spread of beautiful food photography, while the other side explains FOOD BOWL in detail, providing all of the need to know event facts and how to get involved.
Custom FOOD BOWL business cards were created for event planners. A circle format was used to mimic the shape of a bowl and cleverly associate to the name of the event. The card front prominently features the event logo and hashtag set on the bold brand blue with personal contact information elegantly laid out on the reverse.
A targeted series of emails was used to engage the recipients with unique and varied content with the goal of deepening interest and building commitment to FOOD BOWL events. I was responsible for both designing and coding these responsive emails. The campaign concept was thoughtfully carried through to each email, adapting the design and layout accordingly based on content. This portion of the campaign proved to be a successful marking initiative, as FOOD BOWL website page views increased each day an email was deployed.