The concept for the media kit focused on the use of color, iconography and white space to create a design that simply and elegantly communicated the group's offerings and capabilities. Each event category was assigned a brand color which would be carried through to sales sheets and other category specific marketing materials. I kept the layout visually engaging by alternating text-heavy pages with image-centric pages. The media kit design was also carried through to the Tribune Events Group website by our team's developer.